The Challenge

Familiarizing a new market with the KOTC brand, fighters and story lines in order to generate interest in scheduled fights.

The Solution

Airau created short films that explore the fighter’s motivations and what drives them as opposed to how they fight technically. We wanted to separate KOTC from its competition by presenting a side of their fighters that is rarely seen by the public.

4 Films

Motion Graphics

Billboard Design

Social Media

2 Titans 1 Cage

A short promotional film that lays out the storyline of the main event fight. By making the fights personal and showing the motivations and character of the two fighters, it becomes easier for an audience to connect with the fighters individually and cheer for the one they most identify with.

Mike Goehr

This film provides a closer look at Mike and his personality. If a potential client identified more with Justin from the “2 Titans, 1 Cage” promotion, this film allowed them to connect with him further.

Justin Schmit

This film provides a closer look at Justin and his personality. If a potential client identified more with Justin from the “2 Titans, 1 Cage” promotion, this film allowed them to connect with him further.

Terry Nichol

An in depth look at Terry and what makes him the fighter he is today. This film introduced another KOTC fighter and personality.

Billboard

KOTC is new to the Southern Alberta market. As such, potential clients were not familiar with the brand or fighters and needed a way to connect better with the local Medicine Hat fans of mixed martial arts.

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